SG360° has retained Diane Crecca of Diane Crecca Consulting to represent the company in the beauty industry.

SG360°, a direct marketing company, says Crecca “is a stalwart marketer and relationship builder who loves the creative process with its many facets and emotions. As a renowned fragrance evaluator, she has helped launch brands into the U.S. market with an emphasis on creative elements.”

Crecca serves in industry organizations including Cosmetic Executive Women and The Fragrance Foundation. Most recently, she joined PERFUMIST as part of its Board.